From a very young age, Jean-Marc Ayache, the founder of Liven Up, was fascinated by the Mediterranean, boats and sports cars. In 2002, it was a no-brainer decision for him to share his love of the French Riviera and buy his first minivan for sightseeing. He went on to build up a fleet of vans/tour guides, followed by day charter motor boat rentals.

Jean-Marc had one aim, democratise luxury and make it accessible to all!

So Ferrari and Lamborghini driving experiences subsequently followed in 2004.

LIVEN UP is presently considered as a major actor in the Tourism Industry and is the leader on the French Riviera in Minivan Excursions, Private Yacht Charter packages and Super Car Driving Experiences.

Our passionate and creative team of experts are at your service to create exceptonal moments, be it for your own personal pleasure or for corporate and incentive events.


We are a partner of the NGO, “Planète Urgence”.
Our brochures are printed on PEFC paper, sourced from sustainably managed forests.


Our partners